The one beauty product that most of us just cannot live without? Mascara! While there are many amazing luxury brand mascaras, most drugstores favourites have been found to perform just as well, if not better.
Looking for volume? Need to lengthen lashes? Want to add some inky black colour? We’ve got something in store for everyone – and for the best price as well! There’s nothing better than a mascara that volumizes, defines, curls, and comes in a price that encourages you to layer it liberally.
Here at Best Buys, we’re constantly testing products ourselves to make sure we’re bringing you the best recommendations. To decide the best drugstore mascaras of 2022, we’ve looked at key factors including pigmentation, texture, ease of application, clumping and smudging factors, and — so you don’t just have to take our word for it — customer reviews.
Based on the results, below are our favourite high-performing, affordable mascaras. These are our top picks that you should start stocking up on right away. With most of them under £10, your lashes (and wallet) will never be happier!
Read more: The cheap makeup we'd choose over high-end products
How do you know which is the best mascara for you?
- Features of the mascara: Do you need a volumizing, lengthening, curling, or defining mascara? If you have thin eyelashes, you should go for a volumizing mascara that will double the volume of your lashes. On the other hand if you have short eyelashes, you will want to make them look longer with a lengthening and defining mascara. If you live in a hot environment or your eyes tend to water a lot, a waterproof mascara is the right for you for keep your eyes smudge-free and in place all day.
- Type of brush: The mascara brush greatly affects the look of your lashes. A straight-bristled brush will give a sleek and separated lash look while a classic, curvy brush will make your lashes thick and curled. A good rule of thumb for choosing the right mascara brush is by looking at the shape of the bristles, as that will determine how the mascara will look on your eyelashes.
- Colour: Your eye colour and skin tone determine which mascara colour will look good on you. For example, a deep burgundy mascara can make blue eyes pop . If you want to go for a dramatic and glamorous look, a deep black mascara is the perfect choice. But if you want a more natural eye makeup look, then a brown mascara would be great.
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